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Style+Design Best in class | Print | Written by Anandhi Gopinath of    Friday, 15 August 2014 10:26

LUXURY timepiece retailer Swiss Watch Gallery is presenting this year’s edition of Time Kulture, a comprehensive collection of the world’s luxurious, desirable and iconic watch brands showcased under one umbrella. This unique annual display, which highlights the best in class of what’s new in timepiece novelties, will be held at one of Kuala Lumpur’s most exciting retail playgrounds, Pavilion Kuala Lumpur, from Aug 18 to 24. This year’s Time Kulture features a coveted assembly of international Swiss-made brands like Alpina, Frederique Constant, Longines, Oris, Maurice Lacroix, TAG Heuer, Tissot and Tudor. This contemporary watch showcase has been curated with a specific theme, Beyond Time, which draws inspiration from watches playing a prevalent role in one’s daily life as more than just an instrument of measuring time but an essential accessory to complement one’s lifestyle as well. Ashvin Valiram, executive director of Valiram-owned Swiss Watch Gallery, says, “Time Kulture is about the lifestyle that connects the penchant for watches that are a necessary part of everyday life, whether to complete one’s stylish ensemble, be it while one is hiking a mountain, or diving 30m under the sea. The versatility of this essential accessory has become a must-have in the lives of the discerning consumer. “Time Kulture will premiere the top picks from Baselworld 2014, providing a platform for a seamless interactive showcase where consumers will have first-hand access to many timepieces which will debut here, and enjoy a host of preferential privileges and activities curated specially for this showcase,” he adds. The consuming market in KL for watches has been consistently growing, and this year’s Time Kulture continues to nurture the growing passionate demand for timepieces. It also serves as an informative platform for those seeking to purchase and know more about buying their first branded timepiece or simply looking to add to their collection. Time Kulture will also be a good place for potential buyers to seek professional advice on the watches they hope to acquire, as all Swiss Watch Gallery watch associates have their pulse on the industry and undergo regular brand trainings to ensure they are kept abreast in the industry. The 5,400 sq ft exhibition will feature the brands in an open-plan setting, with each brand having outfitted its own booth that will reflect its DNA. The individual brands will also be providing guests with a variety of special deals and privileges — Tudor is organising exciting activities at its booth, you can explore the world of Maurice Lacroix with unique interactive programmes and everyone who signs up as an Oris member takes home a special gift. Over 200 new novelties that were released at this year’s Baselworld Watch and Jewellery Show will be unveiled at Time Kulture. Alpina, which is currently managed by Frederique Constant’s Dutch founder Dr Peter Stas, makes its first appearance at the showcase with the Alpiner 4 GMT, a new line of watches designed to echo the sporting philosophy of its roots. If you like moonphase watches, Oris’ Artix Pointer Moon features a novel indicator — a fourth, short lollipop hand indicates the phase of the moon on the dial. Fans of sporty watches can certainly expect to give your heart away to TAG Heuer’s F1 Calibre 6 Automatic and the Pontos S Supercharged from Maurice Lacroix, XXL-sized horological masterpiece. Meanwhile, vintage fans will find it hard to resist the Tudor Chrono Blue, a unique reinterpretation-of-an-icon in which past, present and future converge in both time and style. For women looking to acquire a truly feminine-inspired watch, there are two wonderful options to consider — Longines’ Elegant collection is an embodiment of classical design and sleek lines, while the Tissot Lady is a supremely graceful timepiece that shields an automatic movement beneath its mother-of-pearl dial. The Time Kulture exhibition is open to the public from 10am to 10pm, Aug 18 to 24 at Pavilion Kuala Lumpur. This article first appeared in The Edge Financial Daily , on August 15, 2014.


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